National Institute on Media and the Family
National Institute on Media and the Family is an independent, nonpartisan, non-sectarian, non-profit organization that provides reliable information so families can make prudent media choices. .
Tuesday, March 01, 2005
Word of Mouth Marketing and Ethics
In early February, the Word of Mouth Marketing Association (WOMMA) released its “Word of Mouth Marketing Code of Ethics.” We at the National Institute on Media and the Family hope WOMMA's request for comment and revision has been made in good faith, because in its current form the ethics code falls far short of adequately protecting children from exploitation in word of mouth campaigns.
Posted by NIMF Staff @ 9:15 AM
Why Do They Act That Way?
WHY DO THEY ACT THAT WAY?: A Survival Guide to the Adolescent Brain for You and Your Teen